A few words
about me
I'm Bosky. Twenty years across advertising, creative direction, and now service design. Ogilvy, Lowe, ZEE5, Kyndryl among others.
I started obsessing about kerning. Then I led teams, held the vision, translated it into work that landed. Along the way, I started a business - designer umbrellas, because when you see a gap, you fill it. Even if it rains.
Then I went back to school. The Royal College of Art, London. To learn to think about the whole system, not just its surface.
That's the arc. Not a series of pivots. A single, longer thought.
Based in Mumbai. Working globally.
My beliefs
Whether the brief was a campaign or a system, the work began the same way with a question about people.
Design is emotional, intuitive, and transformative. Bad design is loud. Good design is quiet. Great design is invisible. That's the kind I'm building toward.
Accolades
Judge at the PROMAXBDA INDIA 2019 awards
Finalist at London international awards 2008 (‘Balloon’)
Finalist at media spikes 2008 (‘Balloon’)
Finalist at the clio awards 2007 (‘Kleenex’) and Abby’s 2007
Work Featured in Communcation Arts 2007( ‘Kleenex’)
Finalist at Abby awards 2007 (‘Kleenex’)
Finalist at Abby awards 2006 (‘Short film festival’)
CAG award for best film-maker for the year, 2001
Best photography – Third Year, B.F.A., Sir J. J. Institute of Applied Art”
Outside of work
